A little over two years ago Ljuba Simic packed in his job driving trucks for a local cement factory for a new life - as a pioneer of rural tourism in Serbia's lush Fruska Gora region.
Everyone needs a spa these days. From the holiday cottage that engages the local woman with the collapsible massage table, to the five-star resort with over-water massage pavilion. But the Longevity Wellness Resort, now, this is serious stuff.